There are some things big enough to cause implications for everyone’s life, whether we want it or not. And Big Data is one of those mega trends that will impact everyone in one way or another.
Basically, Big Data refers to our ability to collect and analyze the vast amounts of data we are generating in the world. So what is new? Haven’t companies and organizations captured and analyzed data for a long time? The answer is yes, but there are two factors that are changing at the moment and are making the phenomenon of ‘Big Data’ real: the rate at which we are generating new data is frightening; and our ability to analyze large and complex forms of data has been transformed in recent years.
With this article, “The Big Data Guru” Bernard Marr wants to explain what is behind this mega buzzword and outlines why it will impact everyone.